Wellness culture can be wonderfully inspiring. A colourful smoothie bowl, a calming morning routine or a nourishing dinner can genuinely motivate us to care for ourselves. But wellness culture can also make perfectly normal human experiences feel like health failures. Occasional bloating? You are told your gut is broken. Tired after a busy week? It must be your cortisol. Ate dessert? Apparently you have “ruined” your blood sugar. Did not exercise today? You are falling behind